So, it sounds like a great deal. Get into everyone’s hot little life, film their passions, talk to them about what matters. Film the very best of what they do day-to-day.
In theory… yes.
On the “Inked in Erie” Facebook Page, we’ve been talking a lot about sponsors, and trying get ‘back on TV’.
Let explain a little deeper, to bring everyone up to speed on what’s going on around “Inked in Erie”.
The show is designed to be a deep look inside Erie’s ‘Ink Culture’ or ‘Tattoo Community’. We’ll film anyone, anywhere in Erie County, and put them on TV. You have a great story behind your tattoo? You’re the best tattoo artist in Erie County? Just let us know the where and when, and we’ll be there to film it.
And we want EVERYONE to see it.
So we teamed up with Local Cable TV Network I AM TV Erie, running on Time Warner Cable Channel 180.
Now, time on TV is not cheap. In fact, it’s prohibitively expensive for most businesses. To run a 30 second commercial can costs thousands of dollars even in a market as small as Erie, Pennsylvania. So imagine the cost of buying 30 minutes. In Primetime.
Well, lucky for us I AM TV Erie has already bought up massive chunks of airtime on Time Warner Cable. So we have the ability to buy air time at a pretty substantial discount from them.
You’ve been seeing a lot of talk and banter on the “Inked in Erie” Web Site and Facebook pages lately about buying air time. This is what we’ve been talking about.
Plain and simply, we produce the show “Inked in Erie” on our own. Maddy G Productions along with GMD Television produce “Inked in Erie” at our own expense. Including the costs of putting it on Television for you to watch. It costs about $3,500 to purchase the air time for a 13 Episode Season of “Inked in Erie” in Primetime.
Thus the need for sponsors. Included in that airtime buy is space marked for commercials, so local businesses can take advantage of the ability to purchase Primetime space affordably too. Compared to large networks like NBC, CBS, FOX, ABC, etc… where a 30 second commercial can cost thousands of dollars in Primetime, we can offer the space for a fraction of that. Essentially enabling the business community to grow with us.
We ran “Inked in Erie” all thru April in a ‘Late Night’ time slot (Midnight) because it’s the most affordable slot to purchase. In just one month, the viewership and viral web statistics proved the demand and interest in the show, so we took the leap and booked Primetime (9pm) beginning May 2nd.
If we get the sponsors we need, in June will be expanding into Erie County and buying the same time slot in Crawford County. And from there… there’s no limits.
In the short time “Inked in Erie” has been on the air, we’ve already received interest on a National level. Sony Entertainment has asked to screen the show in 3D. We’ve been contacted by Mark Burnett’s people who also want to ‘take a look’. Cable TV Networks all over the country both large and small are keeping a close eye on us, to see if this little ‘Tattoo Show’ has legs enough to stand on its own outside of Erie.
If it does, we have the option to buy time on DISH, DirectTV, and other cable providers all over the country.
And even then, that will just be the start of what’s possible. GMD Films and Maddy G Productions (the producers of the show) have been making movies and web shows for the last 13 years. When we decided in January to ‘take over’ Television, we put all our combined resources into it. We’ve had some set backs, and things haven’t moved quite as fast as we hoped, but we’re still moving forward. “Inked in Erie” is just our first show. We have several others in the wings, just waiting for our TV distribution to settle.
Thanks to everyone who has shown so much support for “Inked in Erie”. Keep the momentum going. Keep spreading the word. We’re only getting started.
- Paul Gorman
Executive Producer
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