You’ve been reading about ‘Sponsors’ and ‘13 Episode Season’ and ‘Airtime Buy’ on Facebook and it’s admittedly all a little confusing. This blog will explain in a bit more detail what we’re trying to do with “Inked in Erie” and answer some of the common questions.
This is the ‘Streaming’ Age, Why Is TV So Important?
TV is the whole ballgame. It’s the ‘Big Show’. While Internet is becoming more and more popular, good old fashioned Television is still where most people get their entertainment and news. Whether from Broadcast, Cable, Satellite, or even a TV connected to the Internet – it’s still the primary source for most people.
Being on TV, even in a relatively small market like Erie, PA. makes the show ‘legit’. It means we’re tracked by the Nielsons, it makes us eligible for a ‘Golden Globe’, it makes the show – in the eyes of advertisers and other networks – a ‘real thing’.
While we don’t expect a Golden Globe nomination, or to be more than a mere blip on the Nielson ratings, being on TV means access to mediums we absolutely DO want to be a part of.
Securing a full 13 Episode Season will make us eligible to be on VOD Services like Netflix, Hulu and iTunes. Which puts us in 80 Million homes.
Alright, what’s the plan?
The “Inked in Erie” Production has purchased air time for Cable TV in Erie in Prime Time for the month of May.
We will run our first 5 episodes in May, with a new episode every Thursday night at 9pm. Episode 101 starts May 2nd, Episode 102 starts May 9th. Episode 105 starts May 30th.
Each Thursday, the new Episode will also be available on the Web for Free. It will be on www.InkedinErie.com as well as Youtube. The previous weeks episode, will no longer be available for free on the web. Essentially, when an episode is free to watch on TV, it will be free to watch on the web as well.
Previous Episodes will remain available to download in HD for $1.99 an episode. When the 13 Episode Season is complete, there will be a ‘Boxed Set’ DVD and Blu-Ray release and the entire season will be submitted to Netflix and Hulu.
That’s IF we get a full season. We need 12 Sponsors to make that happen.
How much is a Sponsorship, and What’s Involved?
It’s our goal to make “Inked in Erie” available for free to watch, everywhere possible. On TV, on the web, on Streaming Services. In addition to the costs of actual production on the show, to be on Television we have to pay for airtime. We have to buy the space at 9pm on Time Warner Cable. It costs about $3500 for a full 13 Episode Season.
We have space for 12 Sponsors. At a cost of between $300 – $500 per sponsor per month, for 3 months (the full season run) we’re there with room to spare.
In Exchange, sponsors get their message, commercial, advertisement delivered with our show on TV and everywhere the web reaches.
That’s an audience of over 100,000 people during the first season run, and the potential for millions thereafter.
Business owners simply have to get in touch with us. All the details are found in the Advertising Section of our site. www.InkedinErie.com/advertise.html
I don’t own a business, but I love the show. Can I help?
Yes! And we need your help.
First and foremost, watch the show. In Erie, we’re on Time Warner Cable Channel 180. On the web, you can simply go to www.InkedInErie.com and click the “Watch Current Episode” button. You’ll also find us on Youtube, and there’s links on Facebook and Twitter.
Interact with us. “Like” us, share us, “Hype” us. Tweet us to your friends, share our posts and our pages. Spread the word. This ‘Viral Data’ that is being generated – all the combined interactions with the show, tell sponsors that there’s an audience watching. That we’re a ‘real thing’, and it’s worth paying attention to.
If you want to do more, consider downloading one of our Episodes in HD. They cost just $1.99 and can be downloaded to your computer or phone in HD. You get to see new Episodes before they air and all proceeds from downloads goes right into the fund to get our full season. $2 doesn’t seem like a lot, but it adds up. If everyone following us on Facebook contributed $2 to our campaign, the sponsors wouldn’t matter. We would secure our first season, and all the episodes would be available to watch for free.
But most importantly, keep spreading the word! Keep watching, ‘liking’ and ‘sharing’. We grow by almost 200% every week – with this kind of momentum, they can’t ignore us forever!
- Paul Gorman
Executive Producer
Inked in Erie
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